Management

Crisis Communication and Reputation Management

Objectives

At end of the programme participants will develop:
  • A firm grasp of the context in which they are operating and the threats to this.
  • The ability to create and enhance any existing crisis strategies.
  • Clear strategies for engaging with your stakeholders.
  • An understanding of the tools for evaluating risk and aiding decision making.
  • A solid grounding in media requirements.
  • A strong understanding of how to handle media and put robust processes in place.
  • The ability to evaluate and plan for recovery.

    Content includes

  • Introductions and context
  • Evaluating the risks that can lead to a crisis in your business
  • Formulating a crisis communication strategy
  • How to identify and prioritise risks
  • Analysing your audiences and stakeholders and their communication needs during a crisis
  • Golden rules of crisis communication
  • Evaluating your reputation
  • How to make better decisions during a crisis
  • How to communicate with and maintain relationships with stakeholders during a crisis
  • When and how to engage and manage the media
  • Handling social media
  • Post-crisis evaluation and developing a recovery plan
  • Part 2 of the course includes a 2 hour one-to-one media coaching session for potential spokespersons

Who should attend

The programme is designed to upskill Company Owners, Managing Directors, General Managers, Communication/Public Affairs Managers and Crisis Management teams in the food and drink sector. ,

Qualification

non-accredited programme

Upcoming dates:

Location
Dates

Online, Dublin
23rd March 2020
Book now

Course

Crisis Communication and Reputation Management

Training Days

1 day plus 2 hour follow up

Training Locations

Dublin

Course Cost

Skillnet Member: €450
Non-member rate: €1,800
* Cost quoted per person

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