Management

Crisis Communication and Reputation Management

Objectives

At end of the programme participants will develop:

• A firm grasp of the context in which they are operating and the threats to this.
• The ability to create and enhance any existing crisis strategies.
• Clear strategies for engaging with your stakeholders.
• An understanding of the tools for evaluating risk and aiding decision making.
• A solid grounding in media requirements.
• A strong understanding of how to handle media and put robust processes in place.
• The ability to evaluate and plan for recovery.

  Content includes

• Introductions and context
• Evaluating the risks that can lead to a crisis in your business
• Formulating a crisis communication strategy
• How to identify and prioritise risks
• Analysing your audiences and stakeholders and their communication needs during a crisis
• Golden rules of crisis communication
• Evaluating your reputation
• How to make better decisions during a crisis
• How to communicate with and maintain relationships with stakeholders during a crisis
• When and how to engage and manage the media
• Handling social media
• Post-crisis evaluation and developing a recovery plan
• Part 2 of the course includes a 2 hour one-to-one media coaching session for potential spokespersons

Who should attend

The programme is designed to upskill Company Owners, Managing Directors, General Managers, Communication/Public Affairs Managers and Crisis Management teams in the food and drink sector. ,

Qualification

non-accredited programme

Upcoming dates:

No training dates available at the moment.