Commercial Skills

Diploma in Global Sales for the Food and Drink sector


At the end of the programme participants will know how to:
  • develop an understanding of market opportunities and the resources required to enter new markets.
  • effectively communicate the levels of value that can be offered to consumers.
  • create a channel management strategy including the selection of the most relevant route to market.
  • develop and implement a key account management plan with a deeper understanding of buyer KPIs and how they are managed.
  • create an effective framework for lead generation, focusing on benchmarking, developing content and tactical actions.
  • get into the ‘mind of the buyer’ and gain the practical strategies and techniques required to develop, implement, monitor and appraise sales performance in an international context.
  • use appropriate tools for presentation, sales pitch and negotiation skills to effectively communicate the value of your offering to buyers.

    Content includes

    12 day programme delivered in 6 x 2 day modules over a 6 month period. Modules include:
  • Preparing for growth and planning sales capability.
  • Customer value proposition and selling across cultures.
  • Identifying the right markets.
  • Selecting and managing channel partners and key accounts.
  • Reaching the buyer.
  • Effective negotiation and key account management in a global perspective.

Who should attend

Commercial teams and experienced sales professionals with responsibility for growing sales in International Markets.


Level 8 Postgraduate Diploma in International Selling from Technological University Dublin (formerly DIT)

Upcoming dates:


Dublin, Dublin
12 day programme commencing Nov 2019
Book now Register your interest


Diploma in Global Sales for the Food and Drink sector

Training Days

12 days

Training Locations


Course Cost

Skillnet Member: €2,750
Non-member rate: €5,500
* Cost quoted per person

Register your interest
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