Commercial Skills

Diploma in Global Sales for the Food and Drink sector


At the end of the programme participants will know how to:
  • develop an understanding of market opportunities and the resources required to enter new markets.
  • effectively communicate the levels of value that can be offered to consumers.
  • create a channel management strategy including the selection of the most relevant route to market.
  • develop and implement a key account management plan with a deeper understanding of buyer KPIs and how they are managed.
  • create an effective framework for lead generation, focusing on benchmarking, developing content and tactical actions.
  • get into the ‘mind of the buyer’ and gain the practical strategies and techniques required to develop, implement, monitor and appraise sales performance in an international context.
  • use appropriate tools for presentation, sales pitch and negotiation skills to effectively communicate the value of your offering to buyers.

    Content includes

    12 day programme delivered in 6 x 2 day modules over a 6 month period. Modules include:
  • Preparing for growth and planning sales capability.
  • Customer value proposition and selling across cultures.
  • Identifying the right markets.
  • Selecting and managing channel partners and key accounts.
  • Reaching the buyer.
  • Effective negotiation and key account management in a global perspective.

Who should attend

Commercial teams and experienced sales professionals with responsibility for growing sales in International Markets.


Level 8 Postgraduate Diploma in International Selling from Technological University Dublin (formerly DIT)

Upcoming dates:

No training dates available at the moment.

Register your interest


Diploma in Global Sales for the Food and Drink sector

Training Days

12 days

Training Locations


Course Cost

Member: €2,750
Non-member: €5,500
* Cost quoted per person

Register your interest

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